Online marketing explained

Even marketing professionals draw blanks when asked what online marketing is. 
Question:

What is online marketing?

Answer:
The proliferation of the internet has revolutionized the way we view the world.
With billions of people having access to the internet, translates to market potential that no business should miss out on. Any modern business knows that having an online presence is no longer optional, but a vital key to ensuring steady growth and maintaining a competitive edge.

Online marketing takes advantage of the benefits that the internet has to offer. Marketing online allows your marketing campaign:

• to be real time
• to access a high volume of prospective clients
• to cast your marketing reach all over the globe
• to measure the ROI from online marketing accurately
• to pay for what you get

Many traditional marketing methods rely on statistical inferences and estimation to find out how much ROI is being gained from marketing spend. Its difficult to measure the ROI from a billboard ad for instance.
In online marketing tracking can be done from the page view through to the sale level. Conversion rates can be determined with pin point accuracy. The real time nature of online marketing also means that, strategic action can be taken to affect ROI real time, which reduces the risk of financial loss.
Another important hallmark of online marketing is that most of the industry functions on a pay per performance basis. Merchants using traditional marketing methods have to include unnecessary expenditure on their budget, like a studio and crew in TV marketing.
Online marketing allows the merchant to pay per impression. However, the option also exists for paying per click, lead or sale, which means that the advertiser gets branding free while still receiving quantifiable results.
The kind of tools used in online marketing include websites, blogs, vlogs, emails, search engines, portals, web directories, social networks and other online media.
The Transparency  aims to introduce you to many online media types, helping you to learn more about this new marketing science. Very soon you will understand how to maximize your return on investment and know precisely when your advertising is worth continuing.